1. "ALPHA" prey-model diet - virtually identical to that of canines and felines in the wild
2. Bioavailability of natural vitamins, minerals, and other essential nutrients
3. Reduced prescription medications and veterinarian bills
4. Low Glycemic Index food - very low in carbohydrates
5. Reduces / eliminates allergies, itching, and rashes
6. Promotes soft, silky coats, and reduces shedding
7. Naturally cleans teeth and cleanses breath
8. Maintains pet's target weight, naturally
9. No more pet odors - inside or out
10. Stool volume significantly reduced