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About Vital Essentials

a cat standing up with both front paws in the air

Who we are, what we do, and why we’re passionate about raw pet food.

We’d prefer to simply talk about the joy that healthy dogs and cats bring to our lives. But, since you’re here, you might be looking for some details about Vital Essentials®.

Well, we’re a pioneer in the raw pet food industry. Our family-owned company, located in Green Bay, Wisconsin, produces high-quality raw frozen and freeze-dried pet food, snacks, and treats.

Vital Essentials uses only USDA inspected animal protein proudly made and packaged in the heartland of the U.S.A.

Uncompromised Safety

We are a GFSI – FSSSC-2200 and EU certified pet food facility with a comprehensive HACCP Food Safety Program developed in collaboration with Kansas State University. Our employees are HACCP and OSHA trained and certified employees receiving a “Superior Rating” from biannual FDA audits.

Diets from Vital Essentials are complete, balanced, and formulated to meet the nutritional levels established by the AAFCO Dog and Cat Food Nutrient Profiles for all life stages.

Our Mission

We believe that every dog and cat in the world; regardless of financial means, urban or rural, deserves the opportunity to have access to the finest food available. We also believe that, other than natural prey, we provide the most healthy, delicious, innovative, and biologically appropriate commercially available pet food in the world. Therefore, we will leverage our God-given talents, passion, and resources to do whatever is necessary to ensure that every dog parent or cat parent who wants us or needs us will have a convenient and effective mechanism to access and procure our “World Class” pet food and treats, in the United States and around the world.

Vital Essentials by the Numbers


foreign countries in which Vital Essentials is sold


independent U.S. pet specialty retailers carrying Vital Essentials


new Vital Essentials product and/or packaging innovations introduced every year

Our Employees (and their pets)

The Vital Essentials staff is full of smart, knowledgeable, passionate people. As a pack, they’re quite beautiful and handsome. That said, their furry best friends are even more fun to look at. So, here’s the VE crew as represented by their pets.

Lanny Viegut


Cheryl Viegut


Brett Simmons

Plant Manager

Melissa Olson

VP Sales & Marketing

Mary Jo Tomich

Creative Services Manager

Dr. Richard Patton

VE Nutritionist

Kathy Peeters

VP of Finance

Tina Gross

Sales Specialist

Leslie Durocher

Sales Specialist

Caryn Reinthaler

Sales Specialist

Ellie Kohler

Sales Specialist

Shea Spencer

Sales Specialist

Mackenzie Brown

Digital Media Specialist

Maria Lannoye

International Sales Support