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About Vital Essentials

a cat standing up with both front paws in the air

Who we are, what we do, and why we’re passionate about raw pet food.

We’d prefer to simply talk about the joy that healthy dogs and cats bring to our lives. But, since you’re here, you might be looking for some details about Vital Essentials®.

Well, we’re a pioneer in the raw pet food industry. Our family-owned company, located in Green Bay, Wisconsin, produces high-quality raw frozen and freeze-dried pet food, snacks, and treats.

Vital Essentials uses only USDA inspected animal protein proudly made and packaged in the heartland of the U.S.A.

Uncompromised Safety

We are a GFSI – FSSSC-2200 and EU certified pet food facility with a comprehensive HACCP Food Safety Program developed in collaboration with Kansas State University. Our employees are HACCP and OSHA trained and certified employees receiving a “Superior Rating” from biannual FDA audits.

Diets from Vital Essentials are complete, balanced, and formulated to meet the nutritional levels established by the AAFCO Dog and Cat Food Nutrient Profiles for all life stages.

Our Mission

We believe that every dog and cat in the world; regardless of financial means, urban or rural, deserves the opportunity to have access to the finest food available. We also believe that, other than natural prey, we provide the most healthy, delicious, innovative, and biologically appropriate commercially available pet food in the world. Therefore, we will leverage our God-given talents, passion, and resources to do whatever is necessary to ensure that every dog parent or cat parent who wants us or needs us will have a convenient and effective mechanism to access and procure our “World Class” pet food and treats, in the United States and around the world.

Vital Essentials by the Numbers

14

foreign countries in which Vital Essentials is sold

5000

independent U.S. pet specialty retailers carrying Vital Essentials

3

new Vital Essentials product and/or packaging innovations introduced every year

Our Employees (and their pets)

The Vital Essentials staff is full of smart, knowledgeable, passionate people. As a pack, they’re quite beautiful and handsome. That said, their furry best friends are even more fun to look at. So, here’s the VE crew as represented by their pets.

lanny-viegut

Lanny Viegut

CEO
Josie

Cheryl Viegut

CFO
brett-simmons

Brett Simmons

Plant Manager
penny-cleven

Penny Cleven

Inside Sales
caryn-frazier

Caryn Frazier

Customer Service
matthew-osborn

Matthew Osborn

E-commerce Sales
kurt-manske

Kurt Manske

Inside Sales
brian szwedko

Brian Szwedko

Regional Sales
jason-petercheff

Jason Petercheff

Regional Sales
joey-weichmann

Joey Weichmann

Regional Sales
melissa-olson

Melissa Olson

Director of Marketing
mary-jo-tomich

Mary Jo Tomich

Graphic Designer
lauren-cooling

Lauren Cooling

Inside Sales
kevin-malnor

Kevin Malnor

VP of Sales and Marketing
sue-orde

Sue Orde

Accounting
dr-richard-patton

Dr. Richard Patton

VE Nutritionist
Kimberlys Cat

Kimberly Kuxhause

Videographer
Sheri_Bentley

Sheri Stoller

eCommerce Sales Manager