New Vital Essentials® #TasteofVE Campaign to Launch in June 2018

GREEN BAY, WI (June 11, 2018) – How does your pet prefer their meals to be served – Better Wetter or Nicer Naked?

That’s the question we’ve tackled with our Freeze-Dried Mini Patties and Freeze-Dried Mini Nibs. We know pets and their parents love the great benefits they get from our foods – healthy coat and skin, clean teeth, fresher breath, more energy…the list goes on.

But, what do they prefer at mealtime? We have two super freeze-dried options for pets – Mini Nibs and Mini Patties. They’re both the same great freeze-dried entrée, but available in two different options. Here’s the breakdown:

“We know our pets have specific preferences, just like we do,” commented Kevin Malnor, VP of Sales and Marketing. “Some cats and dogs like their meals ‘Better Wetter’ – wholesome, nutritious food that’s soft and juicy – and that’s how our Mini Patties were designed to be served. Other pets are more accustomed to crunchy, bite sized food, no added water or broth, ‘Nicer Naked’ and that’s just what you’ll find with our Mini Nibs.”

Healthy Eating with Personality

“Finding the right diet for your pet shouldn’t be boring! So, we’ve added some celebrity personalities to our #TasteofVE campaign,” stated Melissa Olson, Marketing Director. “Mr. Nibs is our ‘Nicer Naked’ spokesperson while Ms. Patty represents ‘Better Wetter’. They’ll be featured throughout the campaign to help pet parents better understand not only how to feed our freeze-dried entrees, but also to point out the benefits of a raw diet.”

Be sure to follow their adventures on social media – Instagram, Facebook and YouTube – with #TasteofVE. Throughout the year, we’ll be engaging pet parents and retailers alike with a number of fun, energetic campaign activities that will be delivered across all Vital Essentials channels and will include video, contesting, in-store activations and digital media. #TasteofVE is part of an overall brand revamp in conjunction with the launch of the Vital Essentials website redesign.

About Vital Essentials®
Vital Essentials is the most tenured RAW pet food in the nation. The family owned company located in Green Bay, WI, manufactures high quality RAW frozen and freeze-dried pet food, snacks and treats. Sourced, made and packaged in the USA, every Vital Essentials product stands up to the same promise – Purely RAW, Instinctively Healthy. To learn more, visit