FOR IMMEDIATE RELEASE Media Contact: Melissa Olson | molson@www.vitalessentialsraw.com | 800-743-0322 Mail: Carnivore Meat Company, P.O. Box 9227, Green Bay, WI 54308-9227 Freeze-Dried Rabbit Ear Treats for Dogs Recognized for Innovation and Functionality by Store Brands

GREEN BAY, WI (November 2, 2017) – Carnivore Meat Company received the Editors’ Picks 2017 Best New Products Award for the second year in a row. This year’s winning product, Freeze-Dried Rabbit Ears, have been gaining the attention from retail owners, pet parents and online media outlets for being one of the most exotic treats in the world. Entries were judged on innovation and functionality. Carnivore Meat Company’s Rabbit Ears are not the first freeze-dried snack that’s raised the innovation bar. Last year, the company’s Freeze-Dried Whole Minnows for dogs and cats, won Store Brands’ Editor’s Picks Award for Best New Products for being on-trend and highly innovative. Carnivore Meat Company’s Freeze-Dried Rabbit Ears offer great dental benefits for dogs and cats and provide mental stimulation along with nutritional minerals such as iron and zinc. The cartilage in rabbit ears is a natural source of glucosamine and chondroitin sulfate, which can help protect against osteoarthritis. Rabbit is also known to be a hypoallergenic protein for dogs with common food allergies or sensitivities.

About Carnivore Meat Company
Carnivore Meat Company, the nation’s leading private label provider of premium freeze-dried pet food and pet treats, is the most tenured RAW pet food producer in the nation, providing RAW pet nutrition since 1968. The family owned company located in Green Bay, WI, manufactures high quality RAW frozen and freeze-dried pet food, snacks and treats. Sourced, made and packaged in the USA. Carnivore Meat Company provides pets the opportunity to lead long, vibrant, healthy lives, just as they deserve.