Dog in ghost costume for halloween

Howl-o-ween is right around the corner which means it’s the purr-fect time to get creative with your best fur-iend. We know your camera roll is already filled with photos of your pet, and this October it’s time to combine your photos and your creativity for our spooktacular Vital Essentials Halloween Costume Contest! 

We want to see all your Halloween dogs and cats. There’s no tricks to this contest…just treats! 


  1. Take a photo of your pet
  2. Upload the photo to your Instagram story and give your pet a virtual costume. Get creative–draw, doodle and add stickers to make your pet as adorable or spooky as you’d like!
  3. Share the costume to your story, tag @vitalessentialsraw and follow Vital Essentials on Instagram.

The sky’s the limit with this contest! You can draw, use stickers, whatever it takes to create your cat or dog’s Halloween costumes.


Four finalists will be selected to go head-to-head and the best cat or dogs Halloween costume pictures will be determined by popular vote. Vital Essentials followers will have a chance to vote for their favorite submissions October 20-25 on Instagram. The two winning Halloween pets will receive a PAW-esome prize pack filled with Vital Essentials Treats and Snacks. These delicious raw freeze-dried treats and snacks will make your cat or dogs Halloween extra special. Your pet will be saying, “Paws off my treats, witches!”


  • Only one entry per pet but you can make multiple entries per account. 
  • Entries accepted Oct. 7-18, 2020
  • Voting will take place Oct. 20-25
  • The final two winners will be announced Oct. 27

See full contest rules and guidelines here and be sure to subscribe to our mailing list for future contests, deals and savings. Now it’s time to get creative and show us your best cat and dog Halloween trans-fur-mations!