Green Bay based pet food manufacturer, Carnivore Meat Company, expands facilities to double its capacity
Expansion at 2878 Ontario Road, Green Bay Wisconsin will double freeze-dried production in 2018.

GREEN BAY WI (January 31, 2018) – Carnivore Meat Company, maker of leading raw pet food brands Vital Essentials® and Vital Cat™, broke ground in December 2017 to expand their production facilities located in Green Bay, Wisconsin.

“Growth in 2017 exceeded our expectations!”, commented Lanny Viegut, CEO and Owner of Carnivore Meat Company.  “In order to meet this year’s demand, we have committed $6 million in capital improvements that include a 5,350 sq ft expansion of our manufacturing facilities and installation of new equipment.”  The current buildout is expected to be completed in March 2018.

One of the most significant improvements includes the addition of new custom-built freeze-drying units that will be housed in the plant expansion.  “Our ability to meet global demand for freeze-dried pet foods will be greatly improved with the addition of this equipment,” stated Kevin Malnor, VP of Sales and Marketing.  “The fastest growing sector in the pet food category is freeze-dried entrees and treats with global sales projected to grow 32% in 2018 and continuing year-over-year growth well into the future.”  Ultimately, Vital Essentials will double the company’s freeze-drying capacity in 2018.

“We see tremendous opportunity for us as we head into a new era for the company,” stated Viegut.  Known for being an innovative company in the raw pet food category, Carnivore Meat Company plans to continue expansion of its product lines for cats and dogs as well as developing unique merchandise displays that will help independent pet retailers bring healthier, more nutritious, functional foods to pet parents globally.

About Vital Essentials®

Vital Essentials is the most tenured RAW pet food in the nation.  The family owned company located in Green Bay, WI, manufactures high quality RAW frozen and freeze-dried pet food, snacks and treats. Sourced, made and packaged in the USA, every Vital Essentials product stands up to the same promise – Purely RAW, Instinctively Healthy.  To learn more, visit

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