Vital Cat® has been recognized as the Cat Treat Product of the Year by Independent Innovation Awards in the Pet Supplies & Products category. The mission of the annual program is to honor innovation and recognize the excellence, hard work and success in a range of pet care industry categories.

“As the pet industry continues to grow, we are seeing an evolving shift in how we treat and care for our pets,” said Bryan Vaughn, managing director of the Pet Independent Innovation Awards. “We see the pet market focused not just on growth, but on creating tangible value for their products to help give our pets a better life. Our 2019 Pet Independent Innovation Award winners deliver on that focus, providing true value with new and innovative technology.”

In addition to the award-winning single ingredient freeze-dried treats, Vital Cat boasts a diverse line of freeze-dried and frozen food for cats of all sizes and ages. “We are honored to receive this award and be recognized for both the value and innovation we bring to this growing market. Improving the health and lives of pets is at the forefront of each decision we make at Vital Essentials, and we are committed to providing quality products for pets across the world,” stated Melissa Olson, Vice President of Sales and Marketing.

To read the full article and list of winners, click here. Find a Vital Essentials retailer near you, or to shop online, for Vital Cat treats and food.