Vital Essentials® launched its “Vital Relief Challenge” today as part of its COVID-19 response initiative.

To kick off the Challenge, Vital Essentials announced it will donate $100,000 to Green Bay area nonprofits including food pantries, shelters and other community outreach organizations.

“As an essential manufacturer of pet food, we’re blessed to be able to continue to successfully operate with a safe and healthy team,” says Carnivore Meat Company CEO and Owner Lanny Viegut. “Unfortunately, others have landed in some pretty tough spots.”

Viegut was inspired to give back to the community by De Pere, WI business Paper Transport’s pledge.

“My wife Cheryl and I decided to make a donation on behalf of the entire Vital Essentials Team because the nonprofits in our communities need support like never before. And we’re not stopping there.”

In an effort to inspire and challenge business owners and CEOs in the pet industry and its supply chain, Vital Essentials is inviting them to accept the “Vital Relief Challenge” and donate to their local communities in any way possible.

“We encourage any and all businesses that provide essential pet products to dig deep and help locally,” stated Viegut. “Independent pet retail is essential in making sure pet parents have access to the supplies they need to keep their pets healthy. We’re asking our distributors, their suppliers, and other brands in the industry to do what they can, whether it’s a financial donation, volunteering or other kinds of support.”

Take the Challenge

Organizations interested in supporting their local communities and issuing this Challenge to others can do so easily:

  1. Donate to local organizations
  2. Announce your donations and use #VEchallenge on social media
  3. Challenge other businesses to support locally

“It’s our hope this Challenge will spread faster than the virus,” Viegut says. “I believe the Challenge we’re issuing to other business owners and CEOs can make a huge difference in communities all across the US and could potentially help save lives.”