GREEN BAY, WI (December 16th, 2016) – The “Family Choice Awards” recognized Vital Essentials® Freeze-Dried Minnows as a winner of a 2016 Family Choice Award.

Twenty-four judges including Pet Owners, Business Executives, Humane Society Representatives, Educators, Journalists and Veterinarians reviewed a total of 12,362 pet entries. Family Choice Awards Chairperson, Candace Evans, states each judge from 6 different states had a particular evaluation agenda but reached a mathematical conclusion that rated these products at the top.


Kevin Malnor, VP of Sales and Marketing at Vital Essentials says, “The Minnows have been a hit in both our dog and cat treat lines since their release last year. We are excited to share this unique freeze-dried treat with pet parents who are looking for limited ingredient; grain free, gluten free treats. We believe our 13 Vital Treats for Dogs and 8 Vital Cat Treats are the healthiest treats on the market.”

You never have to wonder what’s in a Vital Essentials product, you get what you would expect; an entire turkey neck, a real chicken heart, or in this case a whole minnow. Vital Essentials brings treats to the market that pet parents no longer have to feel guilty about feeding. “Receiving this award is an acknowledgement of our commitment to produce fun, innovative treats. We are very honored, thank you,” says Malnor.

In the winner announcement, Candace states, “We want to convey our gratitude and recognition for producing an extraordinary product that makes a positive difference in the lives of our families and their cherished pets.”

2016 Family Choice Award Winner: Vital Essentials Freeze-Dried Minnow Treats

About Vital Essentials®

Vital Essentials, maker of The ALPHA Prey-Model Diet™, is the most tenured RAW pet food producer in the nation, providing RAW pet nutrition since 1968. The family owned company located in Green Bay, WI, manufactures premium quality RAW frozen and freeze-dried pet food, snacks and treats. Sourced, made and packaged in the USA, every Vital Essentials product stands up to the same promise – Purely RAW, Instinctively Healthy.

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