GREEN BAY, WI (May 3rd, 2016) – Vital Essentials® (VE) un veils branded wooden display racks to showcase Vital Essentials freeze-dried food, snacks and treats.

The eye-catching retail display rack is bold, sturdy, practical, and will most certainly boost awareness, intended to draw consumers and inspire purchases. Stores have reported up to a 300% increase in freeze-dried product sales when VE display racks are utilized.

​​Vital Essentials retail display racks are easy to assemble. The rack is designed with a 360 degree profile, so stores have the option to sell from all four sides. The rack features five spacious shelves that measure 15” deep x 29” wide and 13” high. The versatile display rack is capable of displaying up to 36 entrées and 48 Vital Treats. VE clip strips are also available and designed to hang Vital Treats, Freeze-Dried Snacks, or VE Toppers from any side of the rack.

CEO, Lanny Viegut says “We believe the retail display racks will significantly aid stores in selling and promoting more Vital Essentials freeze-dried food and treats, by enhancing the attention and awareness to not only VE, but to the entire freeze-dried category.”

Vital Essentials wooden display racks are available through participating VE distributors.

About Vital Essentials® Freeze-Dried RAW Meat

Vital Essentials exclusive VE freeze-drying process retains all the active nutritional elements and allows the food to be safely and conveniently stored without refrigeration. We start with fresh, high-quality RAW USDA meats, bones, and whole organs. Then the 48 hour “slow” VE freeze-drying process locks in vital nutrients without cooking the RAW meat. The fresh, life sustaining nutrients are NEVER lost during the VE freeze-drying process.

About Vital Essentials®

Vital Essentials, maker of the ALPHA Prey-model diet, is the most tenured RAW pet food producer in the nation, providing RAW pet nutrition since 1968. The family owned company located in Green Bay, WI, manufactures high quality RAW frozen and freeze-dried pet food, snacks and treats. Sourced, made and packaged in the USA, every Vital Essentials product stands up to the same promise – Purely RAW, Instinctively Healthy.

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