Vital Essentials® has been recognized as a recipient of the Pet Insight Magazine 2019 Vanguard Award in the Freeze-Dried pet food category. The Pet Insight Magazine Vanguard Awards are presented annually, recognizing leaders in the pet industry who bring innovative products to market and create a favorable business climate.

“The shift to the humanization of pet foods has been occurring gradually over the past several years and has recently taken off. For those pet parents looking for the most natural, limited ingredient diet for their pets, we’re ready to welcome them into the Vital Essentials family. New product innovation at Vital Essentials has centered around exotic proteins for those who have pets with food sensitivity issues such as itchy skin, hot spots, obesity and allergies.” says Melissa Olson, Director of Marketing for Vital Essentials.

This award comes at the height of innovation for the company, having just released four new freeze-dried dog foods, a new dog treat, and two new RAW BAR® snack items all within the past few months. “Innovating products that improve the lives of both pets and their owners is among our top priorities. We strive to ensure that every pet, regardless of location or financial means, has access to the highest quality food available”, stated Kevin Malnor, Vice President of Sales and Marketing for Vital Essentials.

To read the full article, visit page 40 of Pet Insight Magazine online: