RAW Pet Food Leader Adds Mid-Atlantic Regional Manager Charles Mehl To National Sales Force!  

  GREEN BAY, WI (February 6, 2017) – When asked what makes Vital Essentials® different, Charles Mehl, among the newest sales team additions on the East Coast, commented, “They place such a strong emphasis on the science behind their products to extend the quality of life for our pets. You can’t get better credibility when telling our story to pet parents looking for healthier feeding options.”

Due to the rapid growth that the industry has been seeing in the RAW pet food category, Vital Essentials has been increasing its national sales force to ensure its treats, entrées and snacks are widely available to pet parents throughout the U.S. The addition of Charles as the Mid-Atlantic Regional Manager is among a number of moves made by the company late last year to meet the demand for its frozen and freeze-dried pet food.

Charles, previously in pharmaceutical sales before joining Vital Essentials, is a graduate from Drexel University and based in Valley Forge, Pennsylvania. Charles’ area of responsibility includes Pennsylvania, New Jersey, Maryland, Virginia, West Virginia and upstate New York. “The Mid-Atlantic region is among our strongest areas in terms of the number of retailers carrying our products,” said VP of Sales and Marketing Kevin Malnor. “With Charles’ background, he clearly understands the value we bring in preparing our pet foods as they are scientifically backed by solid principles of the ALPHA Prey-Model Diet.”

 

It Starts At Home

​​Not only is Charles excited about helping other pet parents in their quest to feed healthier, he started at home. He transitioned Buddy, his 6 year-old German Shepard and Golden Retriever mix, to a RAW diet immediately upon joining the company. 

“Now, Buddy is excited for meal time and has a renewed energy,” says Charles about his dog’s transformation. “His coat is more luscious, shedding has decreased and he’s much more obedient since we introduced Vital Essentials treats. I’ve seen the impact RAW feeding has on my four-legged family member first hand, and share these benefits with other pet parents and retailers as much as possible.”

 About Vital Essentials®

Vital Essentials, maker of The ALPHA Prey-Model Diet™, is the most tenured RAW pet food producer in the nation, providing RAW pet nutrition since 1968. The family owned company located in Green Bay, WI, manufactures premium quality RAW frozen and freeze-dried pet food, snacks and treats. Sourced, made and packaged in the USA, every Vital Essentials product stands up to the same promise – Purely RAW, Instinctively Healthy.

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