GREEN BAY, WI (October 10th, 2016) – Vital Essentials® (VE™) Vital Treats for Dogs and Vital Cat Treats have new flavors in each of their respective treat lines.  Freeze-Dried Beef Liver and Freeze-Dried Rabbit Ears have been added to Vital Treats for Dogs, now totaling 13 tasty selections. Freeze-Dried Chicken Hearts have been added to Vital Cat Treats, bringing the total to 8 tantalizing choices. The new treats were presented in August at SuperZoo 2016, where VE also debuted the world’s most comprehensive line of RAW frozen and freeze-dried entrées for cats.

Beef Liver is a nutrient rich organ meat packed with vitamins and essentials nutrients dogs instinctively crave. Beef Liver provides many health benefits and is a good source of iron, copper, phosphorus, niacin and zinc. By incorporating beef liver into a dog’s diet, the dog receives essential amino acids, Vitamin A, B, omega-3 and omega-6 fatty acids which are beneficial and necessary to maintain a strong and healthy dog.
Rabbit Ears are an exotic treat like none other with great dental benefits for dogs as well providing mental stimulation and minerals such as Iron and Zinc. The cartilage in rabbit ears is a natural source of glucosamine and chondroitin sulfate, which can help protect against osteoarthritis. Rabbit is also known to be a hypoallergenic protein for dogs with common food allergies or sensitivities. With VE’s 48-hour freeze-drying process, rabbit ears maintain the natural, bio-available nutrition your dog would receive if he were to catch the rabbit himself. Now all dogs have an opportunity to enjoy this tasty treat, not just the fast ones!
Chicken Hearts have caught the attention of both dogs and cats since their release in the dog treat line last summer. Chicken Hearts are loaded with beneficial nutrients, amino acids and taurine. Not only are these essential for a healthy heart and good eyesight, this tasty treat also helps promote good oral health.
Staying true to their innovative style, Vital Essentials’ new treats are unlike any other delicacy on the market. “Pet parents want healthy, freeze-dried choices, and we plan to fill that desire with one of a kind, never before seen treats and snacks to compliment our Alpha Prey-Model diets” says Kevin Malnor, VE’s Vice President of Sales & Marketing.
Convenient freeze-dried RAW treats
VE™ Vital Treats are packed with vital nutrients, made with only fresh, whole single-sourced USDA animal protein to provide essential nutrition that dogs instinctively crave. Convenient packaging makes it easy to take Vital Treats anywhere your dog wants to go.
Available in eleven savory flavors for Dogs: Beef Nibs, Chicken Breast, Turkey Giblets, Beef Tripe, Rabbit Bites, Wild Alaskan Salmon, Bully Sticks, Chicken Hearts, Duck Nibs, Minnows and Beef Liver.
Available in 8 desirable flavors for Cats: Chicken Breast, Chicken Giblets, Ahi Tuna, Duck Liver, Wild Alaskan Salmon, Whole Minnows, Rabbit Bites, and Chicken Hearts.

About Vital Essentials®

Vital Essentials, maker of The ALPHA Prey-Model Diet , is the most tenured RAW pet food producer in the nation, providing RAW pet nutrition since 1968. The family owned company located in Green Bay, WI, manufactures premium RAW frozen and freeze-dried pet food, snacks and treats. Sourced, made and packaged in the USA, every Vital Essentials product stands up to the same promise – Purely RAW, Instinctively Healthy.

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