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– The votes came in at an astounding pace when cat parents were asked about some new product options for 

, helping determine new package sizes for this growing brand of freeze-dried and frozen raw cat food.

“Consumer feedback about the frozen food told us that cat parents were looking for something a little larger in size, but not too big” commented VP of Sales and Marketing, Kevin Malnor.  “This led us to re-think all of our package sizes.  So, we took it to the masses.  The feedback was overwhelming in terms of the volume of responses we received along with strong preference for specific package sizes.”

As a result of so many engaged cat parents, three new cat food entree package sizes will debut at the Global Pet Expo.  All entrees will be available in four great options – Rabbit, Duck, Turkey and Chicken.

  – The leader among cat parents for new Vital Cat options!  Here’s what they had to say….

Vital Cat Freeze-Dried Mini Patties, 8 oz

 – The freeze-dried counterpart to the frozen mini patties will also be available in a new package size.  “I love the idea of these package sizes!  [It] allows me to purchase several proteins to rotate and keep meal time interesting!,” commented one cat parent. Smaller package sizes also means fresher product.  Mini patties are a convenient, no fuss way to feed – no measuring and easy portion control.  Plus, freeze-dried mini patties are designed to be rehydrated to create a soft, moist entrée option similar to frozen, but without the thaw time.

When it comes to feeding your cat a raw diet, superior protein provides superior benefits. Packed with butcher cut protein, our limited ingredient frozen mini patties are the perfect solution to serving your cat a raw diet containing the naturally occurring vitamins and minerals that build strong muscles for more play, naturally support digestive and oral health, and provide essential nutrients to look and feel their best. Simply thaw and serve no mixing or cooking required.

When it comes to feeding your cat a raw diet, superior protein provides superior benefits. Packed with butcher cut protein, our limited ingredient frozen mini patties are the perfect solution to serving your cat a raw diet containing the naturally occurring vitamins and minerals that build strong muscles for more play, naturally support digestive and oral health, and provide essential nutrients to look and feel their best. Simply thaw and serve  no mixing or cooking required.

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Protein

Frozen Chicken Mini Patties Cat Food

28 oz

When it comes to feeding your cat a raw diet, superior protein provides superior benefits. Packed with butcher cut protein, our limited ingredient freeze-dried mini patties are the perfect solution to serving your cat a raw diet containing the naturally occurring vitamins and minerals that build strong muscles for more play, naturally support digestive and oral health, and provide essential nutrients to look and feel their best.

package front vital essentials®_freeze-dried raw_rabbit_entree_mini patties_cat food

package back vital essentials®_freeze-dried raw_rabbit_entree_mini patties_cat food

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Freeze-Dried Rabbit Entree Cat Food Mini Patties

Subscribe and save

3.75 oz

8 oz

The votes came in at an astounding pace when cat parents were asked about new product options for Vital Cat™ entrees of freeze-dried and frozen cat food.

Press Room l Cat Parents Speak on Behalf of Their Feline Family Members

Press or Media inquiries? Email us at: media@vitalessentialsraw.com

Press Room | In The News

Press Release

GREEN BAY WI (August 21, 2020) – Carnivore Meat Company, manufacturer of frozen and freeze-dried pet food brands Nature’s Advantage®, <a href="https://www.vitalessentialsraw.com/" linktype="url">Vital Essentials</a><a href="https://www.vitalessentialsraw.com/" linktype="url">®</a> and Vital Cat®, has been named one of the fastest growing private companies in the United States by Inc. Magazine. This is the second consecutive year Carnivore Meat Company has been recognized for this achievement based on the company’s success in the natural pet food category, with an impressive 3-year growth rate of 187%. Inc. Magazine releases the Inc. 5000 each year which is a list of the most successful independent small businesses and the 2020 list ranks Carnivore Meat Company at #2241 nationally and #23 among Wisconsin businesses recognized. “We have an incredibly dedicated workforce that has helped us achieve great results over the past year, and we’re honored to be recognized again by Inc. Magazine,,” commented Lanny Viegut, Carnivore Meat Company CEO and Owner.  “We implemented a number of sustainability initiatives along with efficiency improvements that contributed to our overall success. This, combined with the new brand introduction of <a href="https://naturesadv.com/" linktype="url">Nature’s Advantage</a>, gave us some great momentum that we will continue to build upon.” Carnivore Meat Company brands are sold in over 6,000 pet specialty stores, online at Chewy and Amazon and exported to 14 international markets. In addition to its branded products, the company provides private label, co-pack services and ingredient components for other brands globally. “The companies on this year’s Inc. 5000 come from nearly every realm of business,” says Inc. editor-in-chief Scott Omelianuk. “The 2020 list proves that no matter the sector, incredible growth is based on the foundations of tenacity and opportunism.” Although 2020 brought many challenges, the year also brought opportunities to connect with local and industry communities through Carnivore Meat Company’s COVID-19 response initiatives which included a <a href="https://www.carnivoremeat.com/2020/04/01/carnivore-meat-company-kicks-off-vital-relief-challenge-with-100000-donation-to-green-bay-wi-community/" linktype="url">Vital Relief Challenge</a> and the donation of the <a href="https://www.carnivoremeat.com/2020/04/08/carnivore-meat-company-answers-call-for-masks-amid-covid-19-pandemic/" linktype="url">use of UV equipment</a> to help local healthcare workers and first responders. “Our pandemic response made us much stronger and more unified as a company and within the community,” Viegut stated. “Our team pulled together to achieve some phenomenal results.” Despite the difficult business environment facing brick-and-mortar retailers this year, Carnivore Meat Company launched a new frozen dog food line, Vital Essentials FUSION, that is intensely consumer focused, delivering quality product at an exceptional value-based price point. In addition to this new product launch, the company forged new partnerships with Wisconsin-based <a href="https://www.carnivoremeat.com/2020/08/05/carnivore-meat-company-partners-with-festival-foods-to-offer-hemp-chews-throughout-wisconsin/" linktype="url">Festival Foods</a> to distribute its Hemp Chews throughout the state and with Costco to launch its newest brand, Nature’s Advantage, throughout the Midwest. “Our innovative new product lines and expanding product reach puts us in a great position to answer the demands of our newest generation of pet parents,” Viegut says. “It’s an honor to be named among the fastest growing private companies in America based on our efforts to enhance the lives of pets through quality nutrition.” Methodology The 2020 Inc. 5000 is ranked according to percentage revenue growth when comparing 2016 and 2019. To qualify, companies must have been founded and generating revenue by March 31, 2016. They had to be U.S.-based, privately held, for profit, and independent—not subsidiaries or divisions of other companies—as of December 31, 2019. (Since then, a number of companies on the list have gone public or been acquired.) The minimum revenue required for 2016 is $100,000; the minimum for 2019 is $2 million. As always, Inc. reserves the right to decline applicants for subjective reasons. Companies on the Inc. 500 are featured in Inc.’s September issue. They represent the top tier of the Inc. 5000, which can be found at<a href="http://www.inc.com/inc5000" linktype="url"> http://www.inc.com/inc5000</a>. About Carnivore Meat Company Carnivore Meat Company is an award-winning manufacturer of premium raw frozen and freeze-dried pet food and treats.  The Green Bay, Wisconsin company’s rapidly growing brands include Nature’s Advantage®, Vital Essentials®, VE RAW BAR and Vital Cat®, which are distributed to over 6,000 retailers nationwide, in 14 international markets and online to Chewy.com, Amazon, PetFlow.com and others.  Long considered a raw pet food pioneer, the company’s freeze-dried products division supplies private label, co-packing and ingredients to customers globally.  Carnivore Meat Company is family owned and has been recognized for its growth accomplishments and manufacturing excellence with a number of awards in recent years, including Greater Green Bay Chamber Growth Award, Wisconsin Manufacturer of the Year Award, Governor’s Export Achievement Award, Greater Green Bay Chamber Manufacturing Award of Distinction and Inc 5000 Fastest Growing Private Companies.  <a href="https://app.salesforceiq.com/r?target=5e85fc86c9e77c0075249496&t=AFwhZf37ljTvqgDOQi7Vz1Z4WQIEx-f_HFYukp9bLO92PWySt4lu3hUceH3ryejsqafFWqXjF3C_mmSnKd2TWkiVZiWPkEIXvO7svABWqpqXyt0WSC5o1FCSUOIaHWSPUsUKfZSzzAuw&url=http%3A%2F%2Fwww.carnivoremeat.com" linktype="url">www.carnivoremeat.com</a>

Carnivore Meat Company honored among America's fastest-growing private firms. Discover their success story with Vital Essentials in the news.

Press Room l Carnivore Meat Company Named Among Fastest Growing Private Companies In America

Carnivore Meat Company Named Among Fastest Growing Private Companies In America

VE RAW BAR freeze-dried snacks and chews, available only to independent neighborhood pet stores, bring peace of mind to store owners and pet parents alike.  Here are some ways Vital Essentials® has assured the quality and safety of its <a href="https://www.vitalessentialsraw.com/dog/treats-snacks/" target="_blank" linktype="url">VE RAW BAR freeze-dried snacks</a> for pet parents and their furry family members. <h4>Custom Sourcing Program</h4>Vital Essentials responsibly sources its raw materials from USA suppliers. The company conducts regular site inspections of its suppliers and requires letters of guarantee and animal welfare audits to ensure the ingredients that go into its products are of the highest quality standards. “It’s impossible to improve the quality of the ingredients once they’ve gone into the manufacturing process,” states Vital Essentials Quality Assurance Director, Jason Goddard. “One can only maintain the quality, from the very beginning of the supply chain...and we are committed to ensuring that the highest quality is maintained in all that we do. This includes all items in the VE RAW BAR.&quot; <h4>Small Batches Made in the USA</h4>VE RAW BAR products are freeze-dried and packaged in Green Bay, Wisconsin, and custom-made in smaller batch sizes, which means snacks and chews are the freshest possible when they are distributed to the store.  The <a href="https://youtu.be/hInVRvrT3CQ" target="_blank" linktype="url">freeze-drying process</a> used to make VE RAW BAR snacks and chews <a href="https://youtu.be/7z1lYsNoQ_U" target="_blank" linktype="url">locks in the vital nutrients</a>, while removing up to 99% of the moisture. This ensures only the most valuable minerals and vitamins are retained in the product.  <h4>Industry Leading Food Safety Systems </h4>Vital Essentials is <a href="https://www.vitalessentialsraw.com/about/" target="_blank" linktype="url">unwavering in our commitment</a> to providing safe, nutritious and delicious pet food products for your family. This commitment is evident by our robust food safety system, along with significant investments in the implementation of process and controls designed to prevent or eliminate food safety hazards. “Similar to human food production facilities, we have control points and programs in place throughout the entire process to prevent or eliminate product contamination,” says Goddard. These processes and controls are validated and verified on a regular basis, both internally and by independent 3rd party FDA approved institutions to ensure their ongoing effectiveness, providing an unparalleled degree of confidence in our ability to provide safe pet food products, as well as complying with the FDA’s “zero tolerance” guidelines.  <h4>VE RAW BAR Branded Merchandise Display Unit Instills Confidence in Retailers and Consumers</h4> VE RAW BAR products are clearly identifiable, as they are distributed to independent pet stores in gas flushed, heat-sealed and tamper evident master bags. The bags are identified by barcode, lot number and date code for ease of inventory management and traceability. Retailers may open bags, as needed, to refill VE RAW BAR merchandise displays. The displays include <a href="https://www.vitalessentialsraw.com/common-q-a/" target="_blank" linktype="url">nutritional facts and feeding guidelines</a>, so that pet parents are well informed about the snacks they’re feeding at home.

VE RAW BAR freeze-dried snacks and chews, available only to independent neighborhood pet stores, bring peace of mind to store owners and pet parents alike.

Cat Parents Speak on Behalf of Their Feline Family Members

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Carnivore Meat Company Named Among Fastest Growing Private Companies In America

VE RAW BAR Delivers Quality Assurance for Pet Parents

Carnivore Meat Company Named Among Fastest Growing Private Companies In America