Celebrating your healthy, happy pet

A carnivore’s “rawr” includes the word “raw.” Your dog or cat is calling for an alternative that’s Gluten Free, Grain Free, Guilt Free®.

Your pet enjoys nutrient digestibility, undamaged vitamins, and deliciousness. You’ll enjoy no refrigeration (no muss, no fuss).

“Without fruits or veggies, how can I serve a balanced diet?” Get answers that help your best friend remain as healthy as possible.

You’ve discovered the world’s finest frozen and freeze-dried raw pet food, snacks, and treats.

Follow your instincts. You’re here because you love your pet. You do everything you can to ensure a long, happy life for your favorite family member (we won’t tell Aunt Peg she’s finishing a distant second).

Perhaps you’re thinking about what you’re feeding your dog or cat. Could you be choosing better? Maybe you’ve even heard about how raw pet food can help solve certain pet problems, provide more energy, and help your pet be healthier.

Welcome to family-owned Vital Essentials®, a raw pet food leader. More than that, we’re a leader in healthy pet food. Our products help transform your dog’s or cat’s health, are made with locally sourced ingredients, and are USDA inspected and certified. Are your instincts telling you to read on?

be healthy

Health problems happen. Explore just how many pet problem areas Vital Essentials can help solve.


Hair loss is downright embarrassing (and messy); the right diet can inspire a silky, shiny coat


Less frequent poops, smaller and firmer stool, and fewer foul smells; yes, please!


Tartar is ugly, and dental disease is painful and costly; plus, everyone loves fresh breath

Bad Gut

Digestive issues are no fun for anyone; raw diets can create a healthy balance of probiotics that sensitive stomachs love

Low Energy

The right (raw) diet can help improve energy and vitality; that’s a life worth living

Skin Issues

Dandruff is so unflattering; let’s get your pet flake- and itch-free


Cats often need help, too. Don’t worry, we're here for you.

Look for Vital Essentials products at your friendly retailer.

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Check out what we’re doing to help pets in our communities.

“I recommend anyone interested in Vital Essentials to make the transition as it was a great decision to have made! I love Vital Essentials, they’re pawesome!”—Sarah

Raw Bar!

Find a VE Raw Bar to explore healthy cat and dog treats.

lazy gray cat

Contact Vital Essentials to get expert advice
on your pet’s diet and health.